The ideology in business of Home Plus is a store that a customer loves the most, and where an employee wants to
work the most that most efficiently operated. Based on the ideology in business from the preliminary investigation to
the final product of actual design, it intends to propose the direction through the customer-oriented and smmoth
circulation for distribution, expansion of resting space for employee and maximized recognition using symbolic figures. SIAPLAN designed 15 Home Plus stores in Korea.