New Millennium City, Located at Seoul’ northwestern edge, will be a gateway into Seoul. With its focus on technology
and sustainability, this development will also serve as model for future projects. As part of the New Millennium City
development, Digital Media City harnesses Seoul’ energetic character as a twenty-first century laboratory for the
integration of digital media technology into all aspects of urban life. The Physical embodiment of the Digital Media City
development, Digital Media Street, is an interactive experience that seamlessly couples technology and urbanism. The
Seoul Lite Landmark Tower is poised at the intersection of this technology axis, established by the master plan, and
anewly created green axis that will extend the greenbelt along the Han River onto the building site. The tower draws on
both technology and nature as key components of its design.